Real Google Ads Case Study · Udaipur Taxi Market
5,157 tracked calls from a high-intent taxi campaign.
How an Udaipur taxi advertising account generated 2+ million impressions and 130,490 clicks while maintaining a ₹13.21 average CPC—using local, route and booking-intent search demand.
✓ All headline numbers are taken directly from the supplied Google Ads screenshots.
Live Data
5,157
phone calls shown in the account total
Derived Cost / Call
≈ ₹334
Click : Call Ratio
≈ 3.95%
Derived from ₹17,23,148.03 spend, 130,490 clicks and 5,157 tracked calls.
01 · THE GROWTH CHALLENGE
Taxi demand is urgent, local and highly competitive.
A traveller searching for a cab usually needs a quick answer. The campaign therefore had to appear for high-intent Udaipur searches, earn the click at a workable cost and make calling the taxi operator easy.
01
Capture urgency
Reach customers while they are actively searching for a taxi, rental, sightseeing car or route transfer.
02
Protect relevance
Focus budget around Udaipur-specific services instead of paying for broad, low-intent travel traffic.
03
Generate calls
Measure the action that matters to a local operator: a customer calling to discuss availability and booking.
High-intent search themes
02 · Campaign strategy
Built around the searches closest to a booking.
The visible Google Ads data shows a local-intent structure spanning taxi service, car rental, sightseeing and route-level queries.
Local buyer-intent keywords
Service + Udaipur combinations aligned the ads with people actively seeking a cab.
Route and use-case coverage
Sightseeing and destination searches expanded demand beyond a generic “taxi” keyword.
Call-focused measurement
Phone-call actions were tracked alongside clicks, CTR, CPC and impression position.
Campaign-level optimisation
Separate campaign data made it possible to compare traffic cost, visibility and tracked calls.
03 · Account-level results
Growth is not scalable if every order increases risk.
We strengthened the store around Shopify’s security ecosystem with disciplined access, payment and order-review practices designed to protect cash flow and customer confidence.
Tracked phone calls
5,157
The primary lead signal visible in the supplied account report.
Account CTR
130,490 clicks / 2,004,289 impressions
6.51%
Avg. CPC
Average cost for each recorded ad click
₹13.21
Top impression rate
Ads shown above organic results at this rate
62.16%
Approx. cost / tracked call
Derived: spend ÷ reported phone calls
₹334
Search-intent spotlight
“Cab service in Udaipur”
10K
impressions
1.01K
clicks
78.6
attributed conversions
≈10.1% CTR and ≈7.8% conversions per click, calculated from the displayed figures.
April 2025 Campaign
A call-efficient campaign slice
15.13%
CTR
32
phone calls
≈₹297
cost / call
₹9,491.71 spend, 141 clicks and 932 impressions in the displayed row.
04 · Performance evidence
The numbers are backed by the account screenshots.
Each image below supports a specific claim in this case study. Captions distinguish platform-reported metrics from calculations.
05 · What the campaign proves
Growth is not scalable if every order increases risk.
We strengthened the store around Shopify’s security ecosystem with disciplined access, payment and order-review practices designed to protect cash flow and customer confidence.
Visibility
2.00M
opportunities for the ads to be seen
Traffic
130,490
clicks driven from relevant searches
Action
5,157
tracked phone-call actions
Proof standard: Google Ads phone calls are tracked platform actions; they are not automatically equal to unique qualified leads, confirmed bookings or revenue. Revenue and ROAS are not claimed because booking-value data was not supplied.