January 20, 2021

What is PPC? And why do you need it for your business


PPC stands for pay-per-click, a digital marketing model where advertisers pay a fee each time one of their ads is clicked. Thus, it's a way of buying visits to your website. Google Ads is one of the most popular PPC advertising systems in the world. In these techniques, whenever our ad is clicked, we've to pay the search engine a small fee. Now, this might sound a bit uninteresting to you, but consider it like you've paid 1$ for a click, but that click is resulting in a 100$ sale for you. Surely, now you've got some idea about the benefit of using PPC in your business. Piyshef is one of the best web development company in India, which can help you with these PPC campaigns and make sure to provide a better conversion rate as well.

In this article, we're going to list some of the benefits your business can get by using these PPC campaigns. So if you're also trying to convince your boss or a client about the value of Google Ads, these are some best reasons to provide:

Quick Entry

With a little bit of optimization, your business can start dashing even if you're a decade behind of your competitors. PPC allows you to quickly cast a wide net and find new prospects and buyers. Apart from that, PPC ads can provide you an immediate impact by enabling you to appear at the top of the search results in a short amount of time. Due to this direct impact, PPC advertising can help you reach more potential buyers and new audiences.

Measurable and Trackable

One of the most significant benefits of PPC ads is that they're quite easy to track and measure. If you're using the Google Ads, then all you've to do is simply use it with Google Analytics. With this tool's help, you'll be able to see high-level performance details such as impressions, clicks, and conversions. The stats are readily available to show how your campaigns are performing and how much traffic they're bringing in.

You have the full control

PPC campaigns can ultimately provide you control over a wide range of potential buyers. This process starts with choosing the right keywords. Unlike other tools, you can also have a lot of flexibility if your budget is not high enough. You'll be able to set your ad budget and bids and choose how much you're willing to spend. Now, if you see positive results, you can scale up your campaigns immediately. And, if you want to take a pause, then you can stop your ad spend right away.


PPC advertisements are becoming a reliable and profitable channel for many B2B and B2C companies that are seeking quick, quality traffic, and better conversion rates. So, if you're looking to kick start your business into growth, PPC campaigns can surely help you in many possible ways. But, if you're finding it difficult then, Piyshef can surely help you with one of the best web development services in India. Don't miss out on this opportunity to skyrocket your business growth and generate superior results.

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