CLIENT: Sadhana Eyebrow Threading
The beauty industry was valued at a whopping $532bn in 2019; the result of global retail sales consistently rising over the past decade. How can one make a long-lasting mark in this industry?
Highly competitive and trend-driven, the beauty and skincare market is evolving now more than ever. With high stakes lying with the amount of professional experience, to be able to stand out, there are many factors a brand might need to take into account.A big brand in Florida, Sadhana Eyebrow Threading is a professional beauty treatment center run by cosmetologists with many years of experience. In a fast-paced world, women tend to look for easy solutions for their beauty regimes and the best place to look is where there are professionals who genuinely understand their needs. But a booming market makes it even more challenging for brands to assert their presence and the only way to dominate is through digital marketing.
Sadhana introduced us to their brand and its core values. We crafted their story, ensuring that we highlight why they do what they do. In a case like this, brand visibility is extremely important because we're dealing with a grave issue. We reached more people, so that they could extend their hand in this process. Alignment of personal goals with environmental goals is an important quality that we focused upon.
By running dynamic ads on Facebook, we were successful in generating 500+ leads within a span of a 2 months. By incorporating SEO on their website, they ranked at the top of search engines, thereby reaching more and more people. We increased their organic reach on Instsgram through user-friendly content. Today, Sadhana Eyebrow Threading is a leading beauty services brand in Florida!