Challenge

Highly competitive and trend-driven, the beauty and skincare market is evolving now more than ever. With high stakes lying with the amount of professional experience, to be able to stand out, there are many factors a brand might need to take into account.A big brand in Florida, Sadhana Eyebrow Threading is a professional beauty treatment center run by cosmetologists with many years of experience. In a fast-paced world, women tend to look for easy solutions for their beauty regimes and the best place to look is where there are professionals who genuinely understand their needs. But a booming market makes it even more challenging for brands to assert their presence and the only way to dominate is through digital marketing.

Solution

Sadhana introduced us to their brand and its core values. We crafted their story, ensuring that we highlight why they do what they do. In a case like this, brand visibility is extremely important because we're dealing with a grave issue. We reached more people, so that they could extend their hand in this process. Alignment of personal goals with environmental goals is an important quality that we focused upon.