CLIENT: Laziz Pizza
We all love pizza! The brand value of pizza alone is so high that to be able to stand out, a brand needs to have the best quality and the best presence.
Laziz Pizza was started with a dream in Udaipur. Owing to the rich culture of the city, it wanted to cater to every corner. With 120+ outlets, the pizzas are baked with love and would make you crave for more. They expanded their menu from exclusively pizzas to burgers, pasta and fries, making it harder to resist.
However, with big names in the market, it was impossible to make a mark. The city had to love the brand to choose it above any other.
We, at Piyshef make the impossible possible!
However cheesy that sounds (pun intended), we intended to create a presence for the brand from scratch.
As pizza lovers ourselves, we thought from the perspective of buyers. How would we prefer to find out about such a brand? What medium would we use to read about it? With some crucial questions in our mind, we set off to find the answers.
Udaipur is known for its great food, so now, the challenge was to match all types of food, not just pizza. The best way, according to us, was first build digital presence. We worked on creating their social media profiles. These profiles were meant to convert their story into lip-smacking content that would make people order within seconds of seeing it. We did just that!
Our motive was to increase the organic reach of the brand through Facebook and Instagram. We promoted the USP of the brand, which is self-made pizza sauces, which everyone loves!
We generated a wide reach for Laziz Pizza as their orders increase day by day! The posts were made with the intention of reaching the right audience. With an increase in their social media presence, their sales skyrocketed and they became the biggest pizza brand of Udaipur. Thank to the love of pizza, Laziz Pizzas are paving their path towards national acclaim.