CLIENT: E-Waste Social
Electronic waste management is crucial in determining sustainability. With a rapid growth in technology and electronic devices, as citizens, we need to be more careful in how we dump the waste. Where we all get stuck is, how do we start?
It is hard to think about navigating today's world without a mobile phone. Electronic devices have transformed the way we interact with people and our environment. But only a few of us realise the reliance on these devices comes with costs that the environment has to bear. In 2019 alone, people discarded 53 million metric tons of electronic waste. E-Waste Social is a state of art electronic waste aggregator associating organisations with e-waste recyclers; who actively promote eco-friendly reuse and recycling of electronics. They needed assistance in bringing what they do to the world, through campaigns that could reach the right people and more importantly, induce the right mindset.
E-Waste Social introduced us to their brand and its core values. We crafted their story, ensuring that we highlight why they do what they do. In a case like this, brand visibility is extremely important because we're dealing with a grave issue. We reached more people, so that they could extend their hand in this process. Alignment of personal goals with environmental goals is an important quality that we focused upon.!
With their story and goals in hand, we created numerous campaigns to increase brand visibility. We moulded their story and created value that can benefit consumers, thereby striking the right cord with them.
Our campaigns were focused on building roadmaps, that can personalize the entire process of e-waste management. Today, those who are attached with E-waste social (including us!) are well-versed with the issue and work towards building a more sustainable world.