January 20, 2021

Why is it important for small businesses to invest in Google AdWords


As a small businessman, we understand that your marketing budget is low and precious. Therefore you have to think twice before spending the money. In a recent report, we found that only 60% of the small businesses invest in AdWords. AdWords, if appropriately run, are cost-friendly and drives traffic to your website.

If you think that no one is searching for your product or service, then you can easily find it out by using Google’s Keyword Tool and can get to know the volume in which they are searched or keywords that are related to your business.

Piyshef is a premium digital marketing company that offers the best web development in India along with it, we offer 360-degree digital marketing solution.

Assuming that you are still confused about whether you want to invest in Google AdWords or not, we have mentioned the top benefits of why you should use Google AdWords for your small business.

  1. YOU PAY ONLY FOR THE RESULTS: When you use Google AdWords, you only pay for the results. With PPC advertising, you are only paying for the click. When someone clicks the ad, then only you have to pay. If you have properly planned out the campaign, set up the correct keywords, then definitely you will be paying for good.
  2. THERE IS NO MINIMUM AMOUNT THAT YOU HAVE TO PAY AS AN INVESTMENT: There is a huge benefit of investing in Google AdWords because you don’t have to pay a fixed amount. Happily, if you have a huge advertising budget, you don’t have to invest all of it you can use a small portion of it to test out how your marketing works. When you compare Google AdWords with other advertising options clearly, you don’t have risk because there is a minimum amount you have to spend monthly, which clearly means that there is no risk.
  3. ADWORDS CAN ENGAGE YOUR TARGETED AUDIENCE: According to reports, more than 70% of users buy a product online after viewing the review on a video or on YouTube. In fact, video content is more likely to sell itself. Now, if you don’t know already, YouTube advertising is managed by Google AdWords, which means that Google allows you to advertise with YouTube videos that are related to your product and services.
  4. ADWORDS POP UP AT THE PERFECT TIME: When it comes to advertising, timing is crucial. When you choose the correct keyword, your ad will show up when your customers will search for it.


Google AdWords is a fantastic tool when it comes to advertising. If you plan it out correctly, it can deliver you high sales.  


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